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I heart Alella

Paul Chisholm

“ I love Alella “

Three t-shirts, Man, Woman, Child., Printed Logo

2011







Paul Chisholm work for the Alella project takes the iconic image “ I LOVE NY “ created by Milton Glaser and he re-appropriates the image to give a gift to the small Catalan village of Alella.



The Logo has been copied millions of times not just for NY but also for Cities and Towns across the World. This time however the work has been subverted for the Alella community. Not only using the Catalan flag but also the image of the “ little wing “ The Icon for Alella.



This work explores issues of identity both collectivley as a village and the singularity of each individuals identity within the community of Alella. Who will wear these t- shirts ? Normally it would be a tourist who has visited the place and Loved it ! However this work asks the people of Alella to try on a T-shirt which identifies them to the home they live ; Alella.

Pablo Chisholm
"M'encanta Alella"
Tres samarretes, home, dona, nen., Insígnia impresa
2011



Pablo Chisholm treball per al projecte d'Alella té la imatge icònica "I Love NY", creat per Milton Glaser i re-s'apropia de la imatge per donar un regal per al petit poble català d'Alella.

El logotip ha estat copiat milions de vegades no només per a Nova York, però també per a les ciutats i pobles de tot el món. Aquesta vegada no obstant això el treball ha estat subvertida per la comunitat d'Alella. No només amb la bandera català, sinó també la imatge del "ala petita" La icona d'Alella.

Aquest treball explora qüestions d'identitat tant collectivley com un poble i la singularitat de cada identitat individus dins de la comunitat d'Alella. Qui va a usar aquestes samarretes? Normalment seria un turista que ha visitat el lloc i em va encantar! No obstant això aquest treball li demana el poble d'Alella provar una samarreta que els identifica a la casa on viuen, Alella.

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